I found this fascinating quote today:

I find the 71% rather high. It doesn’t seem conceivable that so many people take their branding so casually. Bearing in mind that it is the focus of their business and therefore impacts on their hoped-for success, perhaps that helps explain the high turnover of small to medium business – lack of understranding.Graham, Do you manage your online brand? « Social [Media] Butterflies, May 2010

You should read the whole article.