http://londoncalling.co/2010/10/using-your-own-branded-short-urls-on-twitter-part-1/

What a fabulous idea. I have known Andrew for a while now – even had coffee with him the last time he was in Adelaide however the “lc” URL didn’t dawn on me until I started reading his blog, called “London Calling”.

“lc” is the shortened version (like a bit-ly). DOH. The blog is good and the logic makes perfect sense ie using a shortened branded URL for twitter etc. I will have to be doing this. My usual “CHR” will be getting a work out soon! thanks Andrew xc