
RADIO ABC 891; 7 MAY 2015; SOCIAL MEDIA NEWS
Played With That Viral Age-Guesser This Week? Continue reading RADIO ABC 891; 7 MAY 2015; SOCIAL MEDIA NEWS
Played With That Viral Age-Guesser This Week? Continue reading RADIO ABC 891; 7 MAY 2015; SOCIAL MEDIA NEWS
Republished Anzacs behaving badly: Scott McIntyre and contested history Philip Dwyer, University of Newcastle Sacked for tweeting remarks about Anzacs that are considered “inappropriate” and “disrespectful”? Let me try and put SBS sports journalist Scott McIntyre’s tweets in historical perspective. … Continue reading Anzacs behaving badly: Scott McIntyre and contested history
CHARLIE-HELEN ROBINSON ON-AIR; DRIVE TIME With Michael Smyth WELCOME. For online listeners; here’s my MP3 ABC Radio Segment Collection (updated) Anzac Social Media The RSL says social media is renewing interest in the Anzac legend. Twitter and Facebook are helping young people … Continue reading RADIO ABC 891; 23 APRIL 2015; SOCIAL MEDIA NEWS
Hashtag land is becoming a unique place to visit. Continue reading RADIO ABC 891; 9 APRIL 2015; SOCIAL MEDIA NEWS
Monica Lewinsky TED Talk. You be the judge. Continue reading RADIO ABC 891; 26 MARCH 2015; SOCIAL MEDIA NEWS
#WhoAmIWearing will be answered later. Continue reading RADIO ABC 891; 26 FEBRUARY 2015; SOCIAL MEDIA NEWS
PDA’s please stay at home and have a great day. Continue reading RADIO ABC 891; 12 FEBRUARY 2015; SOCIAL MEDIA NEWS
“Social media is not electronic graffiti. Social media is the people’s voice”. and Tinder – Taking a swipe at Online dating Continue reading RADIO ABC 891; 29 JANUARY 2015; SOCIAL MEDIA NEWS
Public relations are far reaching, tangible, and focus on;
Consider;
First, what are your business objectives? Once you know this, it’s much easier to strategise and use concepts to develop a plan, starting with a bunch of key media messages.
What are key messages?
They are the main concepts you want others to know about your company, product, or you. In marketing we call them tag lines or the glue that brings together the brand ethos, in media they might be called the headliner and in PR they are the underlying foundation that go across everything.
Here’s 7 Clues to Creating the Perfect Key Messages
Your key messages will form the backbone of your PR strategy for the year. True, you can look at other aspects over time… but it’s a very good place to start, and we all need that ie a place to start.
Once you’ve got the key messages drafted, you should then consider your key assets (stock image library, digital tools, printed publications, resources, staff/own qualities etc), who you have media relations with (and whether they have been a positive or negative experience), what publications you currently have and if they need revamping in line with new key messages, what events are listed for 2015 in your industry, what sponsorship or community/industry events intrigue you and if there are any worthy trade shows coming up.
Then, to develop the start of your PR Strategy, you should also ponder:
Implementation can include activities like product launches, writing and pitching case studies and scenarios, media angles and stories, sponsorships and developing a calendar that lists stakeholder or client engagements, events and public speaking opportunities, for example. In practice there is so much that can be done. It all just takes planning, budget and dedication of time.
Charlie’s here to guide, care and help craft a good PR strategy with you. She’s also capable of getting her hands dirty.
Planning your PR Strategy (if you haven’t yet) will not only help generate new ideas and opportunities for you and your business to shine, it will give you peace of mind and help your overall marketing/advertising push. Meaning, when you advertise, people will believe what you are saying.
Your efforts in PR in no way guarantee you a great reputation if you don’t have one to start with.
Practice what you preach and keep your promises.
While PR plans are always subject to change, planning ahead helps you maintain.
Continue reading “Let’s Get Your PR Started; With an Added Bonus for Adelaidians”
For online listeners; here’s my MP3 ABC Radio Segment Collection
There seems this whole new etiquette around social media and the celebration of our birthday. It’s true, it’s an easy way to stay in touch with people, like networking on an annual basis. But let’s face it, Facebook has always struggled with the overwhelming volume of birthday posts if you get more than 50 or so… I’ve always got well over 100 and many start hiding behind a collated list, leaving me incapable to reply (which is kinda rude). Anyway, I was intrigued this year that Facebook now present to you a list with all your wall messages (problem was, it only picked up 9 of mine). At least they are trying?
My example:
Continue reading “RADIO ABC 891; 15 JANUARY 2015; SOCIAL MEDIA NEWS”
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. Continue reading Charlie’s 2014 Website Review | WordPress Statistics
CHARLIE-HELEN ROBINSON ON-AIR; DRIVE TIME TARGETING OVER 50’S With Michael Smyth WELCOME. For online listeners; here’s my MP3 ABC Radio Segment Collection The year review and Christmas: Predictions for 2015 https://charlierobinson.wordpress.com/2014/12/15/charlies-social-media-predictions-for-2015-chuckle/ Get your SEO sorted. Get your online profile singing. Use … Continue reading RADIO ABC 891; 18 DECEMBER 2014; SOCIAL MEDIA NEWS
CHARLIE-HELEN ROBINSON ON-AIR; DRIVE TIME TARGETING OVER 50’S With Michael Smyth WELCOME. For online listeners; here’s my MP3 ABC Radio Segment Collection Facecast: The One Thing ABC News has introduced a social media newcast on Facebook hosted by the “World News … Continue reading RADIO ABC 891; 04 DECEMBER 2014; SOCIAL MEDIA NEWS
Services like The Conversation are the future. Continue reading Navigating the media jungle; your guide to staying relevant.
CHARLIE-HELEN ROBINSON ON-AIR; DRIVE TIME TARGETING OVER 50’S With Michael Smyth WELCOME. For online listeners; here’s my MP3 ABC Radio Segment Collection Cyberbullying Not a favourite topic. But one we need to remain aware of – either to protect ourselves or … Continue reading RADIO ABC 891; 20 NOVEMBER 2014; SOCIAL MEDIA NEWS
While many public relation or media scenarios only need the “one story angle” written when issuing a press (news) release, when pitching to sell a story to a journalist or media outlet, it’s better to have a few story themes … Continue reading Tips for Pitching Your Media Story 3 Ways
Apologies for delayed posting. A Council Election keeps getting in the way. Continue reading RADIO ABC 891; 23 OCTOBER 2014; SOCIAL MEDIA NEWS
We say Facebook is the “births deaths and marriages of modern times”, but how we handle them in the social medias is still becoming apparent and there have been many mistakes made that we can learn from. Continue reading RADIO ABC 891; 11 SEPTEMBER 2014; SOCIAL MEDIA NEWS
Of course, from your own perspective, online activity must be done with an air of caution. Continue reading Online and Social Media; The Medical Professional Strategy
On the go payments via mobile on Twitter? Maybe. It’s a grey area.
“Twitter and Stripe representatives declined to comment.” Continue reading RADIO ABC 891; 28 AUGUST 2014; SOCIAL MEDIA NEWS
A wise man once said nothing.
And more from the “The Social Media Ratbag” Continue reading RADIO 88.7 CoastFM; 27 AUGUST 2014; SOCIAL MEDIA RATBAG
Update for listeners; here’s my MP3 ABC Radio Segment Collection
Continue reading “RADIO ABC 891; 14 AUGUST 2014; SOCIAL MEDIA NEWS”
Continue reading “RADIO ABC 891; 31 JULY 2014; SOCIAL MEDIA NEWS”
Re-Profiling; Reconfiguring your historical Google results organically. Continue reading What to do when someone checks your old Google Social Media Profile? Re-Profiling in 5 Simple Steps.
Continue reading “RADIO ABC 891; 17 JULY 2014; SOCIAL MEDIA NEWS”
It’s social media; the people have spoken.
For example, Peter Greste. People took to the social medias to demonstrate disappointment at the seven year jail sentence, and support for a journalist who was essentially just doing his job. Journalists, politicians, and the community at large used Twitter to send their messages as soon as the news broke. Continue reading RADIO ABC 891; 26 JUNE 2014; SOCIAL MEDIA NEWS
Radio Notes; WOWFM 100.5; Social Media Talk; 19 June 2014 Discussion ranged from: Using Twitter and all the various social media platforms – creating lists to keep the news feed relevant. Social media for business marketing – it’s harder to … Continue reading Radio Notes; WOWFM 100.5; Social Media Talk; 19 June 2014
Curiosity for the online voice and conversation platforms is prevalent, regardless of whether schools are adopting or not. Continue reading Q; How can we use Facebook to Improve Communication and Learning Outcomes
For many industries, having a business with no online or social media presence, is like trying to run that business without the help of good employees.
Increasingly, your achievements, whether personal or business, are based on how well you are known through word of mouth mechanisms.
You are known through your brand, reputation and profile. And online, this translates to awareness generated by word of mouth through the social media platforms; either by you or your customers.
Aside from explaining who you are and helping your potential customers understand you, people like to know who you are and what you stand for.
Therefore increasing the information you share on the social media platforms about your business, in particular Facebook, will increase awareness about your business. You will no longer just be another face in the crowd.
And remember a picture speaks a thousand words.
We’ve previously mentioned how having an opinion online is a good thing. Using photos, information, quotes, testimonials and other elements will help you win the hearts of customers. It is very good for you and your search engine optimisation. People will find you.
This is, in no way, an exhaustive list, and neither should it be. It is a first step.
Continue reading “Social Media; 6 Ways to Increase Your Profile Online”
Strategic media and social media plans. Do you have them? I’ve asked this before -> Why are you using media/public relations/social media? Media, and in particular social media needs a well-articulated idea of why, what, when and how. Best practices, … Continue reading 7 Things to Avert Your Media/Social Media Crisis
Everyone loves a list on the social medias. It’s the current trend, fad, best thing to do. Continue reading Another Social Media List; 25 Do’s and Don’t to Consider Doing
Contemporary public relations requires a level of understanding across ALL the medias these days but there are levels of understanding within every profession, and there are levels of understanding. My own stance has been to say, “Look at how long they have been doing it, what their level of engagement is like across ALL social medias (not just Facebook, and certainly not just Twitter), and if they are living and breathing like me, then you have found yourself a good one.” There are some goodies out there, you just have to look for the right things. Continue reading 7 Reasons Why You Should Do Business With Me
Go on, join the conversation; share, care, learn, and engage for personal and business benefit.
Great. OK. No problems. But how?
One of the constants for me during my time online has been the question “how do I effectively engage to produce a certain outcome, one where I will keep my professional credibility without looking like a loser to my friends”.
My lesson has been to stay true to myself while respecting my multifaceted personalities. No, that’s not meant to suggest that I have a personality dis-order. However, it does suggest that I, and you do too, have a business personality, and a personal one. Think about it. You won’t act the same with me in person as you would your sister, best friend, school mate, client, work colleague, or boss. And with our work/life lines blurring thanks to the introduction of the social medias, it’s a trend that many people struggle with and it’s definitely where a lot go wrong.
To manage your own reputation, in this space, it’s best to have conversations in moderation and to use social media in moderation. In business, online postings should not disclose any information that is confidential or proprietary to you or a company or to any third party that has disclosed information to you.
Continue reading “Social Media is an Ongoing Conversation; 7 Ways to Manage Your Reputation”
Demanding attention doesn’t work. Earning attention and asking for participation does. By asking for someone to #hashtag your messages you get a running commentary from another’s perspective, promotion of your key messages, and a focused audience member (working for you). It’s worked in the classroom, so why wouldn’t it work elsewhere.
Business is beginning to catch up. Continue reading Sign of the Times; “Don’t shut off your phone/laptop/tablet, please use our #hashtag”
If you have genuine camera shyness, there are methods to help you ease the pain. Continue reading QUICK TIP | 3 Steps to Relieve Camera-Shyness
So, you’re a business person, professional or simply too old for this stuff, but there she goes, a camera comes out at a business networking function, work drinks or a friends BBQ and you roll your eyes and cringe. And actually, you don’t even need to be one of those characters, you could just be having a bad hair day.
Here are seven reasons how you can manage your reaction and why you should simply let the photo be taken. Continue reading 7 Reasons to Have that Photo Taken Anyway