Social Media; 5 Essentials for Small Business

Let’s examine the facts;

There were 2,079,666 actively trading businesses in Australia at June 2013.

There were 563,412 businesses that employed ‘1-4’ employees, followed by 197,412 businesses that employed ‘5-19′ employees, 50,946 businesses employing ’20-199’ employees and 3,598 businesses that employed ‘200+’ employees. At June 2013, there were 556,504 businesses operating in the ‘Zero to less than $50k’ turnover range, 718,005 businesses in the ‘$50k to less than $200k’ turnover range, 672,150 businesses in the ‘$200k to less than $2m’ turnover range and 133,007 businesses in the ‘$2m or more’ turnover range. *Reference:

That’s a lot of small businesses.

While 91.9% of Australian businesses had internet access, less than half (44.6%) had an online presence.


Despite the stagnation in the share of businesses that accepted orders online, the income earned from online orders has grown significantly. In total, $237.1 billion was earned by Australian businesses through online orders, which is an increase of 25.6% from 2010-11 ($188.7 billion). When you consider that statistic with the finding that the share of businesses accepting orders online fell 0.2%, it suggests that those businesses that continue to hold out are missing out. *Reference

Let’s not hold out – let’s work out what we should be doing online.

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Hard lessons in life… and facebook

Its a week since I last blogged here but it’s been a big week. I’ve written proposals, fulfilled contracts, continued moving house, lost access to my Facebook account and generally had a busy time of it. So, do please be patient!! On Tuesday 8th June, my personal profile (Charlie Helen Robinson) was suspended by Facebook until they worked out an anomaly with an “unusual payment activity” that occurred. Unfortunately it meant everything associated with this personal profile’s email address ( had been suspended as well. This included all Facebook Pages created by my personal profile that were as sole trader … Continue reading Hard lessons in life… and facebook

interaction on holidays…

While I was in Port Douglas holidaying, interaction didn’t stop. Check this photo. two business men staying in touch with clients, customers and family. All made easier due to the mobile phone. It really is easy to stay in touch these days. The world has made it very simple. No longer is there the need to plan ahead quite so much because at the press of a button or the click of a key your office is made available. I personally experienced this with a friend contacting and asking to prepare a quote for work. Some may say “do you … Continue reading interaction on holidays…

Social networks; modern day graffiti

Your website is your piece of real estate online. An open door to all. Social media platforms have created more roads and highways for people to find you, and so you are far more visible, making you far more vulnerable and exposed, to all types of global traffic. Keep in mind most of that traffic finds you via Google or Bing or some other search engine too. If we consider the giants for a moment – Telstra, Bonds, and Vegemite to name a few… if these companies ever step out of line with their public, the public soon let it be … Continue reading Social networks; modern day graffiti