Doug, Charlie’s boss at CISA Inc, wrote: “Your insistence that all communication should also be art and that good information is well designed has transformed us all. The element missing in the earnest efforts of our UK colleagues is the artful fun you bring to the table…”
Born and raised in Adelaide, South Australia, my legal name is Helen Robinson but online and across social media, I’m known simply as Charlie. The nickname, a childhood gift from my mother, stuck with me and became part of my public voice.
My roots hark back to Horsham, Sussex in England, with a family line that includes publicans, bakers, Countesses, Sirs and financial controllers! My mum, a school librarian with a love for art, craft, and hearty hugs, helped shape my curiosity and creativity.
My career in a nutshell: I started as a library technician straight out of school, moved into business and IT project administration, that then progressed into online management and stakeholder engagement while living in Sydney. Returning to Adelaide, I transitioned into knowledge management, media, and communications i.e. editor, writer, media commentator, and content strategist.
Along the way, I’ve contributed on community boards, championed initiatives that elevate voices, and launched GreyMatterStudioLife.com to showcase those leading the way for the over 50s.
LinkedIn: linkedin.com/in/charlierobinson
About Me: about.me/charlierobinson
Founded;
- 2007 Dead Red Wine Group, which became Unearthing Winelovers in South South Australia (now closed after 16 years of great events and fun)
- 2010 Unearthing Ideas, with my colleague Ron Corso (for our research work)
- 2014 The Social Adelaide (for my own freelance and research work)
- 2023 GreyMatterStudioLife.com (for empowering creativity and thought with age. News for champions over 50. Very South Australian.)
Authored;
- Co-author “Creating Positive Perceptions of Aged Communities By Combining Creative Practice And Social Media” International Journal of Advanced Corporate Learning (iJAC) (2023)
- Co-author “Promoting Positive Aging Lifestyles and Well-Being through the use of Social Media to Facilitate and Enhance Creative Decision-Making” – The Learning Ideas Conference (2023)
- Co-author “Unearthing’ Engaging Business Students in Creative Learning, Through the Use of Social Media” (2015)
- Co-author “Enhancing Creative Thinking Abilities through the use of Social Media” (2013)
- Author and Self-Published “Unearthing; A social media journey” (2010)
- Author of grant and subsequent published article “SA Common Knowledge Community” (© 2004)
Quote: “for some people it is a way to see the world, for others, a way to do business. Whatever. Lets interact. Embrace, celebrate and enjoy the new perspective, different angle and additional benefits online brings.” ~Charlie
Popular posts: https://charlierobinson.wordpress.com/popular-social-media-articles/
Where blogging all began prior to WordPress: http://charlierobinson.blogspot.com/ (now closed)
🌼 As a writer, poet, content developer, and media editorial professional, I specialise in organic SEO, brand-aligned storytelling, and content strategies. I’ve crafted hundreds of website articles, reshaped thousands of words, developed major editorials, and delivered dozens of media releases—all designed to inform, engage, and inspire.
🌺 As an early adopter of digital platforms, I embrace change, test new ideas, and push creative boundaries:
✔️ Developed hybrid conferences with global audiences (during the pandemic).
✔️ Directed and produced 48 editions of This Pathological Life podcast.
✔️ Reshaped digital strategies to drive organic growth and optimise reach.
✔️ Designed and implemented media delegation practices, mentoring local managers across a large organisation.
✔️ Managed major events and public relation exercises, such as the 1st Adelaide Fringe residential aged care program.
🌸 I have explained or raised awareness of programs, projects and products to a vast array of audiences, across a plethora of communication channels and platforms, within a diverse group of industries ie I have worked within the health industry, banking/finance, construction, engineering, telecommunications and aged care.
Always exploring, always evolving. Let’s connect!
Portrait of Mary Potter (née Tichborne) (b.1541) by Master of the Countess of Warwick 1565 , Oil on Panel, 16 1/8 x 11 in (41 x 28 cm) courtesy of the Philip Mould Gallery
Charlie would love to start the conversation with you…