Social Communications and Learning

So, why do we call it “social communications”?


Social communications capture the spirit of traditional forms of communications eg advertising, marketing, and publicity, and then enhances messages using social media, learning and networking platforms. -Charlie-Helen Robinson


Social communications focus on compelling content with visual communications, leading to an understanding of online behaviours and personalities, staying in the news feed, using key words for impact, and being found by search engines. It’s a science based on people.

Social Learning Environments

“By bringing together people who share interests, no matter their location or time zone, social media has the potential to transform the workplace into an environment where learning is as natural as it is powerful.” –Tony Bingham and Marcia Conner, The New Social Learning.

Is This The Profile Of The New Social Networker
by Allan on July 14, 2008

Social Media

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.” ~ Brian Solis ~

Social Media Style, Tips & Etiquette

Black and White, the calm in the clutter

Love the look of a black and white image presented in among the chaos. Makes it stand out like calm in the clutter. -Charlie-Helen Robinson

Insights into my Facebook Page is so engaging

Facebook profile pictures

There’s a very valid BUSINESS reason why a business should use a Facebook page and not a profile. The analytics. -Charlie-Helen Robinson

The natural look – our online personal branding and style

People have always said I’m brave with my online foto sharing however it doesn’t bother me to look natural in pictures (no makeup) because that’s who I am – natural! -Charlie-Helen Robinson

What is your online personality? How do you act? Or play out your role?

Who are you? What do you stand for? How does that translate online?

Think about it. We are different people in different situations. How we act with our family (down to earth and natural) is generally different to how we act in a corporate office (straight to business and formal). Do you agree? It has been my experience. So, it should come as no surprise that how we act online may be different yet again. The statement itself, says it the best; ie “act”. -Charlie-Helen Robinson


I’m not Paparazzi, but I surround myself with Photographers

My job and passion (social media) is highly visual. -Charlie-Helen Robinson

Lesson in Colour: Yellow

Yellow is mentally stimulating, active and encourages engagement. An excellent brand colour for onliners (those conducting business online), don’t you think?  -Charlie-Helen Robinson

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