Hashtags and Keywords would have to be the most important online element that you could master.
Hashtag; a word or phrase preceded by a hash sign (#), used on social media sites such as Facebook, Instagram and Twitter to identify messages on a specific topic. The #hashtag words allow for easier searching of topics. A hashtag could be a single word, an acroynm, a made up campaign style word or catchy phrase that you wish to promote and become associated with. Hashtags are also used to promote locations eg #oma #givingback #adelaide #myfavouritestate
Keywords; a word or combination of words that help search engines locate your online content. Keyword research is one of the most important and valuable activities for any new communications and social media initiative and should be the starting point of any online campaign.
When writing bio’s and About Me’s for the social media platforms, it is also good to understand what your own keywords are.