So many times, I have been asked “should my business be on facebook?”. In many instances, I have replied “no”. Shock.   But the reality is, there are many businesses that just don’t align with the need to be in the social media space. Who? Well, in particular, those businesses who are purely in the business to business market or those with a specific client base ie a law firm would find a challenging return on investment reason to use these platforms. Of course if you have a client base that is heavily using Facebook, there’s a good reason. But … Continue reading To be or not to be, that is the (social media) question