OK. so i am in sydney for the ad:tech conference. it’s worldwide but to my knowledge only held in sydney (for australia). i came last year and was fairly jaded by the advertising industry that they really didn’t know how to engage with a consumer if one of them came up and hit them in the face!! i await to see if this year will be different and better.
i would like to hear that that a person or user of a brand is more than a statistic…
stay tuned.
xc
