What should have been said in my ABC Adelaide interview

Being onair (radio) is a curious process. In creativity processes, ie idea generation work, we often talk of the “thinking behind the thinking”. In fact it’s a quote Ron Corso (my UniSA research/paper writing partner) is famous for. So, when I … Continue reading What should have been said in my ABC Adelaide interview

When irony makes a post more engaging, it’s fate is sealed

It was only a few years ago people would request the sarcasm font (what seemed like) every post… Ha! Oh the irony of black and white characters appearing straight up on a computer screen, not helping people to be funny, so … Continue reading When irony makes a post more engaging, it’s fate is sealed

How social media is changing the church

Republished from The Conversation Bex Lewis, Manchester Metropolitan University Over the Easter weekend, the Church of England encouraged its congregation to share photos of their services and celebrations on social media using the hashtag #EasterJoy. It’s not strange for a … Continue reading How social media is changing the church

#ausvotes Revisited: Social Media in the 2013 Australian Federal Election

Republished from The Conversation Axel Bruns, Queensland University of Technology As Australia commences one of the longest federal election campaigns in living memory, much attention will be paid again to how parties and politicians are utilising the latest tools available … Continue reading #ausvotes Revisited: Social Media in the 2013 Australian Federal Election

Please ‘like’ me: why Facebook might be the key to success in the 2016 election

Republished from The Conversation Andrea Carson, University of Melbourne Another big week in federal politics is underway, with the budget announced on Tuesday. Then, possibly this weekend, Prime Minister Malcolm Turnbull will formally call a double-dissolution election for July 2. … Continue reading Please ‘like’ me: why Facebook might be the key to success in the 2016 election

Australian court holds Google responsible for linking to defamatory websites

Nicolas Suzor, Queensland University of Technology The South Australian Supreme Court this week found that Google is legally responsible when its search results link to defamatory content on the web. In this long-running case, Dr Janice Duffy has been trying for more than six years to clear her name and remove links to defamatory material when people search for her using Google. The main culprit is the US based website Ripoff Reports, where people have posted negative reviews of Dr Duffy. Under United States law, defamation is very hard to prove, and US websites are not liable for comments made … Continue reading Australian court holds Google responsible for linking to defamatory websites

For 40 years to over 70’s, online is not all about the kids or grandchildren

The results are in. Social media provides the opportunity to have and be a friend, to congregate without leaving the house, to never be alone even when you are the only one in the house. Continue reading For 40 years to over 70’s, online is not all about the kids or grandchildren

The way we tell stories is evolving along with our smartphones

As well as using our phones more, we are also accessing multiple forms of content on these devices. We make and watch videos, we take and share photos. We chatter. We play games. We watch movies and TV. We listen. And we read. We read texts and messages, we read social media feeds, we read journalism, we read gossip, we read commentary. A lot of the time we spend staring at our phones we are reading. Continue reading The way we tell stories is evolving along with our smartphones

A message to the Community Communicators SA (Volunteers)

Firstly,

Massive thanks for being one of the first to put your hand up, registering via the website and providing us details about your communication experiences. It is heart warming that others feel a “better way” is possible.

Secondly,

While it’s a tad “benefit of hindsight” on my part, I do hope this way forward is showing we are willing to provide leadership in the communications space and to be there when our state needs us. Personally, I sat at home last Saturday morning wondering what on earth I could do other than share posts with my own networks (which are extensive sure…). It was a frustrating moment where I felt “lost”. When the Facebook page popped up asking for help, it was a sign that yes, the community wants more and I jumped in to help. All credit to Ali Mitchell for her Facebook page that has now reached over 1.5million views. One of my own posts on the page reached over 125,000 people within 24 hours. Impressive stats.

Credit where credit is due of course – but they weren’t communication professionals and there were issues that cropped up due to the lack of experience. It prompted my decision to act on a register of communication professionals. Hence why we are here today.

I spoke with Andrew Reimer, Talk Back Host on FIVEaa this week on-air about the infiltration of social media Facebook pages and groups that lit up as soon as the South Australian Fires heated up. I rang in – it wasn’t a planned call. For the analogy of what I was talking about we can use something like his talk back radio… During the conversation he asked me why I was suggesting we needed more than just the official CFS and SAPOL Facebook pages for information. Put simply “why did we need these other pages that cropped up? The expectation was surely the official pages would be enough?

Well no… I explained humans don’t work that way as we are social – and social media is just that – social. We listen to more than news. We chat and start conversations about things we hear. We ring talk back shows about our opinions to help solve problems of the world. We talk about what we hear at the pub, with friends, and we share them on Facebook and have a bit chat about them.

It’s called community engagement as you know!

Social media gives us the ability to spread our word, messages or opinion further – and to hear more. In a crisis we are no different. More so – the need becomes immediate and not programmed.

As I saw a community member on Facebook say:
Faye “media is general request .. Fb pages are immediate direct effect…”

Hence why the pages and groups were popular. They shared more than news; they gave hope, answered questions and solved problems during the crisis (they still are as at 08/01/2015).

My personal hope is that SAPOL and the CFS learn from this and we see their pages act this way next time (conversationally). But even if they did – they would need to ramp up their staffing levels to stay on top of things. The page I was involved in had 18 administrators to keep it going 24/7. Staff in a regular day job can ramp up sure – but not to sustain 24/7 for days at a time. They need help.

I will be alerting authorities about the register of communication professionals who are willing to volunteer their time. In particular, I am hoping VolunteeringSA call on it when they need.

Thank you for taking the time to register. Thank you for offering to be there when we are needed. As I said on the registration page… I don’t want us to go into another crisis with doubt.

If you know of others, please encourage them to register.

https://communitycommunicatorssa.wordpress.com/

Continue reading “A message to the Community Communicators SA (Volunteers)”

QUICK TIP | 6 GUIDES FOR VIDEO LENGTH

Originally blogged: https://charlierobinson.wordpress.com/2014/08/14/radio-abc-891-14-august-2014-social-media-news/ 6 GUIDES FOR VIDEO LENGTH: 3 Seconds is all it takes for a commercial to be watched or skipped. Use the seconds wisely. Ads be gone. Unless it’s fun and quirky and then hey… 15 Second videos are … Continue reading QUICK TIP | 6 GUIDES FOR VIDEO LENGTH

7 Reasons Why You Should Do Business With Me

Contemporary public relations requires a level of understanding across ALL the medias these days but there are levels of understanding within every profession, and there are levels of understanding. My own stance has been to say, “Look at how long they have been doing it, what their level of engagement is like across ALL social medias (not just Facebook, and certainly not just Twitter), and if they are living and breathing like me, then you have found yourself a good one.” There are some goodies out there, you just have to look for the right things. Continue reading 7 Reasons Why You Should Do Business With Me