Category: Public Relations

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How the COVID pandemic changed digital journalism

Charlie-Helen Robinson

So much more is now being asked of broadcast and digital journalists, but with that has come greater freedom to source and create stories. Fewer editors, videographers, lighting and sound technicians mean journalists are more in control of the way they weave and distribute their news. Coupled with that is the removal of traditional PR “gatekeepers” and the rise of media-savvy figures who understand the importance of being accessible via social media and directly engaging with journalists. Continue reading How the COVID pandemic changed digital journalism

Digital Health, Life, Opinion, Public Relations, Social Networking, Winelovers2 Comments

RUOK? Good mental health is a sense of well-being, confidence, and self-esteem.

Charlie-Helen Robinson

So, are you OK? One day yes, the next day, not so maybe? Being “depressed” or down can be normal for all of us at some time or another, and it is most often a response to grief and loss … Continue reading RUOK? Good mental health is a sense of well-being, confidence, and self-esteem.

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Social Media Guidelines; The Elevator Pitch

Charlie-Helen Robinson

Way back when… the mobile telephone and fax machine were innovations, as were numerous other communication devices. We traveled through the period of everyone wanting a website, survived the dot.com crash, lived through ‘everyone wants an app’ and have rolled our … Continue reading Social Media Guidelines; The Elevator Pitch

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How social media is changing the church

Charlie-Helen Robinson

Republished from The Conversation Bex Lewis, Manchester Metropolitan University Over the Easter weekend, the Church of England encouraged its congregation to share photos of their services and celebrations on social media using the hashtag #EasterJoy. It’s not strange for a … Continue reading How social media is changing the church

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#ausvotes Revisited: Social Media in the 2013 Australian Federal Election

Charlie-Helen Robinson

Republished from The Conversation Axel Bruns, Queensland University of Technology As Australia commences one of the longest federal election campaigns in living memory, much attention will be paid again to how parties and politicians are utilising the latest tools available … Continue reading #ausvotes Revisited: Social Media in the 2013 Australian Federal Election

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Please ‘like’ me: why Facebook might be the key to success in the 2016 election

Charlie-Helen Robinson

Republished from The Conversation Andrea Carson, University of Melbourne Another big week in federal politics is underway, with the budget announced on Tuesday. Then, possibly this weekend, Prime Minister Malcolm Turnbull will formally call a double-dissolution election for July 2. … Continue reading Please ‘like’ me: why Facebook might be the key to success in the 2016 election

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Who benefits from media reform? If history is any guide, it’s not the public

Charlie-Helen Robinson

RePublished from by Vincent O’Donnell, RMIT University The “most significant media reform in Australia in a generation”, as unveiled by Communications Minister Mitch Fifield earlier this month, is no reform. It is a capitulation to the interests of licensees, shareholders and … Continue reading Who benefits from media reform? If history is any guide, it’s not the public

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#prayforparis – a collection of social media activities, notes and advice

Charlie-Helen Robinson

*This is a living page – sharing key messages I made a symbol for Lebanon too. #parisattacks #beirutattacks #peace pic.twitter.com/fGMosHhiIP — Kristian Labak (@krustabred) November 14, 2015 //platform.twitter.com/widgets.js Hashtags Some good, some not so: http://thenextweb.com/eu/2015/11/14/paris-a-tale-of-two-hashtags/ #PorteOuvertes #ParisAttacks #PrayForParis For Australians … Continue reading #prayforparis – a collection of social media activities, notes and advice

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Keep an eye on vocal fry – it’s all about power, status and gender

Charlie-Helen Robinson

Cate Madill, University of Sydney Much has been written about vocal fry in recent years, with the focus on what it is, where it comes from and what it means. For those who don’t know, the term refers to the lowest vocal register, where the vocal cords are tightly closed for a very long time in the vibration pattern, resulting in a low pitched, creaky voice. Some of the most recent commentary has focused on how women who use vocal fry are perceived, with detractors and champions, researchers and social commentators weighing in on what is a growing phenomenon. So … Continue reading Keep an eye on vocal fry – it’s all about power, status and gender

FaceBook, Fast Tips, Media - Radio Notes, Social Media, YouTube1 Comment

RADIO ABC 891; 10 SEPTEMBER 2015; SOCIAL MEDIA NEWS

Charlie-Helen Robinson

CHARLIE-HELEN ROBINSON ON-AIR; ADELAIDE DRIVE TIME With Michael Smyth. For online listeners; here’s my MP3 ABC Radio Segment Collection Facebook. Is continuing to innovate with video and messaging services to capture the younger market. Messenger is now the 2nd most popular … Continue reading RADIO ABC 891; 10 SEPTEMBER 2015; SOCIAL MEDIA NEWS

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RADIO ABC 891; 13 AUGUST 2015; SOCIAL MEDIA NEWS

Charlie-Helen Robinson

CHARLIE-HELEN ROBINSON ON-AIR; ADELAIDE DRIVE TIME With Michael Smyth WELCOME. For online listeners; here’s my MP3 ABC Radio Segment Collection Facebook; RIP LOL Company Says in Report That ‘Haha’ Has Overtaken ‘LOL’ in Online Chats (yep “e-laughing” is now a “term”) According … Continue reading RADIO ABC 891; 13 AUGUST 2015; SOCIAL MEDIA NEWS

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RADIO ABC 891; 30 JULY 2015; SOCIAL MEDIA NEWS

Charlie-Helen Robinson

CHARLIE-HELEN ROBINSON ON-AIR; ADELAIDE DRIVE TIME With Michael Smyth WELCOME. For online listeners; here’s my MP3 ABC Radio Segment Collection Bronwyn We have to start with a Bronwyn Bishop gag #choppergate – but will it ever die? Have you played the … Continue reading RADIO ABC 891; 30 JULY 2015; SOCIAL MEDIA NEWS

Public Relations, Social Media, Social Networking2 Comments

Social Media; One chunk at a time, make your online profile worth more than a dime

Charlie-Helen Robinson

How do you turn your online business profile around? One chunk at a time. That’s how. You start with the easy platform like Facebook and work your way through. But let’s be realistic (that’s my favourite part), you can’t do … Continue reading Social Media; One chunk at a time, make your online profile worth more than a dime

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RADIO ABC 891; 01 JULY 2015; SOCIAL MEDIA NEWS

Charlie-Helen Robinson

CHARLIE-HELEN ROBINSON ON-AIR; ADELAIDE DRIVE TIME

With Michael Smyth Deb Tribe!

WELCOME.

For online listeners; here’s my MP3 ABC Radio Segment Collection

Colourful Facebook Profile Pictures Take Over the World

https://www.facebook.com/celebratepride

Is this another quick opportunity for Facebook to experiment and get data about human behaviour? It’s a good one! Story source: The Atlantic “Were all those Rainbow Profile Photos Another Facebook Experiment?”

From other news…

Facebook is not the only technology company that showed its support for marriage equality. Apple has been supporting benefits that covers same sex partners since 1993. Google, Amazon and Microsoft also filed friend of the court papers in a U.S. Supreme Court case involving the Defense of Marriage Act, according to CNET. Those companies insisted that the lack of federal recognition of same sex marriages negatively affects company morale and makes tax benefits complicated.

And, have you seen all the header updates – Google, WordPress… etc

LinkedIn Professionals Take Note!

Profiles, let’s get back to basics (high unemployment means we need to make sure you are up to date!)

Top 10 things to do (or not do).

  1. Profile: clear head shot
  2. Profile: clear headline statement (use keywords)
  3. Profile: add contact details
  4. Bio: Use keywords.
  5. Bio: Be clear. Focus on what YOU want and promote that.
  6. Not so obvious: include 8 years on employment information (or 3 jobs)
  7. Not so obvious: say what the company does before you say what you do
  8. Not so obvious: use high level statements about your role – no dot pointed roles and responsibilities that make you scroll on for pages.
  9. Networking: Use the groups wisely and sparingly – don’t make it look like that’s all you do? That said, get involved.
  10. Networking: Read a persons bio before offering the deal of their life (in the work they already do). Don’t email an offer before establishing a relationship or connection with them.

Bonus tips:

Social: Congratulate, comment, share appropriately and be friendly – but professional.

Publish: On topic, relevant, interesting. Best content being FAQ’s FACTS and TIPS

Continue reading “RADIO ABC 891; 01 JULY 2015; SOCIAL MEDIA NEWS”