Content creators are individuals who produce and share material such as videos, reels, blogs, podcasts, images, and other forms of digital media. They typically distribute this content on platforms like YouTube, Instagram, TikTok, and personal blogs or websites. They define their work based on key elements such as the type of content they produce and niche topic.
The industry is new (in the scheme of things), however the role they play is essential for inspiring, raising awareness and educating the masses.
It’s like watching a favourite TV show or when Humphrey B Bear went to bed at 7pm, you’d tune in every week or day for the new content. (NB. let’s not talk about binge watching a Netflix series yet, but that’s another impact on content).
Content creators have stamina.
It’s their day in, day out, switched on creativity which brings you your latest “TV Show Episode” and it takes effort.
Of course it pays off in many ways for them, but it’s not to be taken lightly. Maintaining the stamina that a content creator needs, involves a mix of creativity, as well as good time management.
Scheduling, and editing can help maintain consistency without burnout, sure. However, you’ll also see these people as regular exercisers, eaters of healthy diets, and routinely getting sufficient sleep to stay on course.
They are focused.
Of course, they are typically passionate about their topic, and find motivation in audience engagement.
That all said, they may also simply just be good at it!
Here are some content creators who are well known for being over 50 and creating content that appeals to or is about the experiences of those in this age bracket:
Firstly, Dominique Sachse is a former news anchor who became a lifestyle and beauty YouTuber. She shares tips on fashion, beauty, and healthy living for women over 50. [[❞]]
Dr. Dray, is a dermatologist who creates content about skincare and health, she frequently discusses topics pertinent to aging skin. [[❞]]
The Notorious Cree (James Jones) is a TikTok creator who, while not strictly focused on age-related content, is in his 50s and shares content about American Indigenous culture, often connecting with older generations. [[❞]]
Luisa Dunn is well known across most social media platforms in Australia by her handle @thesilverlining_1970
She is a Pro-Age Model who focuses on spreading age visibility and representation. She shares her passion for fashion with over 224K followers on TikTok, highlighting age-inclusive brands and high-end fashion over 50 [[❞]](https://izea.com/resources/influencers-over-50/) [[❞]](https://afluencer.com/social-media-influencers-over-50/).
Then there’s Lyn Slater, better known as @iconaccidental, who has a significant following and shares fashion content. She is a retired professor and social worker who turned to fashion influencing, advocating for age positivity [[❞]](https://afluencer.com/social-media-influencers-over-50/).
These influencers are all making strides in promoting age positivity and representation in the digital space, inspiring many with their engaging and diverse content.
There are many more emerging.
Who do you follow, who is over 50? Let us know in the comments.
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Charlie-Helen Robinson is a prominent public relations and communications professional based in Adelaide, Australia. She has extensive experience in senior communications, PR, and digital media. Her work focuses on engaging and connecting people through social innovation and digital engagement. Charlie-Helen is known for her ability to tackle communication challenges creatively, raising awareness and explaining complex programs and projects to diverse audiences [[❞]](https://about.me/charlierobinson)
Pexels image by Dante Munoz
