Charlie-Helen Robinson

Doug, Charlie’s boss at CISA Inc, wrote: “Your insistence that all communication should also be art and that good information is well designed has transformed us all. The element missing in the earnest efforts of our UK colleagues is the artful fun you bring to the table…”

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Born and raised in Adelaide, South Australia, my legal name is Helen Robinson but online and across social media, I’m known simply as Charlie. The nickname, a childhood gift from my mother, stuck with me and became part of my public voice.

My roots reach back to Horsham, Sussex in England, with a family line that includes publicans, bakers, and financial controllers. My mum, a school librarian with a love for art, craft, and hearty hugs, helped shape my curiosity and creativity.

My journey in a nutshell: I started as a library technician straight out of school, moved into business and IT project administration, and progressed into online business as a stakeholder liaison and intranet trainer in Sydney. Returning to Adelaide, I transitioned into knowledge management and evolved into a seasoned communications professional—editor, writer, media commentator, and content strategist.

Along the way, I’ve contributed on community boards, championed initiatives that elevate the voices of over-50s, and launched GreyMatter to showcase those leading the way. I’m also a volunteer radio newsreader and an unabashed devotee of art-gallery wandering.

My work is grounded in research and structured idea-generation methods, often paired with social media to shift conversations—most recently around ageism. I’ve co-authored four research papers, written a book on social media, and contributed a chapter to an encyclopaedia on community knowledge management.

As a community-minded entrepreneur, I’ve developed social activity groups—including a vintage wine club I ran for 16 years through social media, raising thousands for grassroots food and mental-health organisations. That work sharpened my understanding of digital engagement and community activation, shaping much of what I do today.

LinkedIn: linkedin.com/in/charlierobinson

About Me: about.me/charlierobinson

Founded;

• 2007 Dead Red Wine Group, which became Unearthing Winelovers in South South Australia (now closed after 16 years of great events and fun)
• 2010 Unearthing Ideas, with my colleague Ron Corso (for our research work)
• 2014 The Social Adelaide (for my own freelance and research work)
• 2023 GreyMatter.StudioLife (for empowering creativity and thought with age. News for champions over 50. Very South Australian.)

Authored;

• Co-author “Creating Positive Perceptions of Aged Communities By Combining Creative Practice And Social Media” International Journal of Advanced Corporate Learning (iJAC) (2023)
• Co-author “Promoting Positive Aging Lifestyles and Well-Being through the use of Social Media to Facilitate and Enhance Creative Decision-Making” – The Learning Ideas Conference (2023)
• Co-author “Unearthing’ Engaging Business Students in Creative Learning, Through the Use of Social Media” (2015)
• Co-author “Enhancing Creative Thinking Abilities through the use of Social Media” (2013)
• Author and Self-Published “Unearthing; A social media journey” (2010)
• Author of grant and subsequent published article “SA Common Knowledge Community” (© 2004)

Quote: “for some people it is a way to see the world, for others, a way to do business. Whatever. Lets interact. Embrace, celebrate and enjoy the new perspective, different angle and additional benefits online brings.” ~Charlie

Popular posts: https://charlierobinson.wordpress.com/popular-social-media-articles/

Where blogging all began prior to WordPress: http://charlierobinson.blogspot.com/ (now closed)

🌼 As a writer, content developer, and media editorial professional, I specialise in organic SEO, brand-aligned storytelling, and high-impact content strategies. I’ve crafted hundreds of website articles, reshaped thousands of words, developed major editorials, and delivered dozens of media releases—all designed to inform, engage, and inspire.

🌺 As an early adopter of digital platforms, I embrace change, test new ideas, and push creative boundaries:

✔️ Developed hybrid conferences with global audiences (during the pandemic).
✔️ Directed and produced 48 editions of This Pathological Life podcast.
✔️ Reshaped digital strategies to drive organic growth and optimise reach.
✔️ Designed and implemented media delegation practices, mentoring local managers across a large organisation.
✔️ Managed major events and public relation exercises, such as the 1st Adelaide Fringe residential aged care program.

🌸 I have explained or raised awareness of programs, projects and products to a vast array of audiences, across a plethora of communication channels and platforms, within a diverse group of industries ie I have worked within the health industry, banking/finance, construction, engineering, telecommunications and aged care.

Always exploring, always evolving. Let’s connect!