Lucrative?

PR is such an important part in any communication strategy. How you say it, how you present it and how you deliver it are all key. And what’s “it”? Well “it” includes the words, look and way you deliver.

So, in short. If I was asking someone to contact me about a “lucrative business offering”, I wouldn’t be sticking a hand written white plastic cardboard sheet up on an outer city intersection.

#justsaying