Think about the acronym:

• engagement (leads to…)
• conversation (helps with…)
• learnings (provides for…)
• awareness (better for…)
• interaction (ensures much…)
• rewards.

Which equals the E C L A I R … theory – for social media.

So, if we add chocolate into the mix we get a delightful, sweet, satisfying, mouth watering experience. Which is what we all want right?

You can’t argue. You know you can’t… and you certainly want it. Go on… mmmmm chocolate.

Original idea posted in 2011

https://engagesocially.wordpress.com/2011/06/12/the-chocolate-eclair%E2%80%9D-theory/