With Michael Smyth.

For online listeners; here’s my MP3 ABC Radio Segment Collection

Facebook. Can’t live with it. Can’t live without it.

Youngsters don’t want to serve on Royal Navy submarines because they can’t log on to Facebook while under the waves:

  • Submariners spend up to 90 days under water on tours lasting up to a year
  • It’s a problem for the Navy which saw 1,740 sailors quit early in 12 months
  • Consultants helping recruit says people now want better work life balance
  • Submariner role asks too big a lifestyle change for social media generation.

The fact that you are disconnected from the world wide web and Twitter is actually a significant barrier to recruiting young people.’

5 Back to Basics Tips.

The more sales oriented you are, the less human you become. In today’s world, that often equates to fewer sales or at least a poor long-term sales strategy. The more human you are, the less businesslike you become. If you forget about business in that existence, you will suffer as well. It takes one to fuel the other.

  1. Don’t Have Multiple Profiles
  2. You Are What You Tweet…and Share
  3. Use Automation Sparingly…Social is Still about Relationships
  4. Match the Right Content to the Right Network (and be Mindful of the Tone of Each Network)
  5. Have Fun

Ideas from:

Don’t Have Multiple Profiles

Just as hard as it is to try and live two separate lives, so it is to manage multiple profiles of yourself. This doesn’t mean that everything is all or nothing and you have to live your life as an open book. But it does mean that if you’re going to be on a particular network that you familiarize yourself with the security settings so you can know what you’re posting publicly and privately.

You Are What You Tweet…and Share

Just use good common sense. The internet is now the track record of your life. Don’t share something that you don’t want to be left as a representation of you. But don’t let this stop you from making yourself known on issues and things that matter. Having no voice pertaining to certain things that your business stands behind could be worse than a few people disagreeing with your own beliefs. Be proud of who you are and represent as a business, but make sure that you know what image you’re crafting as a result.

Use Automation Sparingly…Social is Still about Relationships

Automating certain aspects of your social media updating can be good for both continued social media engagement and for your own time of day. For example, OutboundEngine customers enjoy automated social media updates to their business pages about a dozen times a month. This keeps fresh content in front of their clients and frees up their time throughout the day. But with this, they’re still able to post on their own, tweet, share, and communicate with their audience, and encouraged to do so.

Match the Right Content to the Right Network (and be Mindful of the Tone of Each Network)

Just because you’re on Facebook, LinkedIn, and Twitter and you find a really cool article to share, doesn’t mean that it belongs on each network. You’ll learn in a short time what sort of things get shared on each network. You’ve also got to realize that the same message you used on Facebook might need to be dressed up a little bit more when shared to LinkedIn. Keep the tone of each network in mind as well.

Have Fun

Remember how social media started as a way to keep in touch with friends and family? Just because you’re using it for your small business doesn’t mean that you should stop having fun with it. Try new things, post different stuff, and always keep things conversational. Have fun with it and you’ll learn that you can enjoy this part of your job.

Sensible suggestions here too:

Don’t assume that your presence on social media means you know everything about it.

Having a personal account is not the same thing as understanding the scope of what Facebook ads and Twitter-promoted posts can do. Because these platforms are refining and changing these specific things all the time, having an expert on call is going to save you a lot of heartache in the future. It helps to have someone whose job it is to stay up to date on what’s going on.

Adopt a test and learn methodology.

Start out with your strategist and social media team to test the waters. Put out a variety of concepts to see what is working with your audience and what isn’t. The more you test out an idea and see if that hypothesis is validated by audience data — which you can get very easily from social media platforms — the better feature concept you’re going to be able to build.

Learn what works and budget away from the things that don’t.

Apps Identifying Things.

Have you ever used one of those apps that can tell you the name of a song, just by recording a few bars?

Shazam, Soundhound, Hound, musiXmatch, Spotsearch, to name a few.

Before the age of smartphones, this would probably require writing down a few lyrics to Google later. Before computers, you’d probably have to come to terms with never ever hearing that song again in your life, or perhaps singing the half-remembered chorus to a snide record store employee. My how things have changed!

Well what about identifying plants?

Previous we would have used a library, an encyclopaedia, or friend. Edith Cowan University School of Computer and Security Science PhD candidate, Hezekiah Babatunde, created the program using mathematical algorithms and artificial intelligence technology. It can identify plant species, using just a digital photograph of a single leaf.

What will they need to identify next? And when will Google be picking up this lads services?

The plant recognition software project was announced as a finalist in the national Fresh Science awards.

* Fresh Science was originally part of a larger event – ScienceNOW! — a forum established in 1997 to bring together scientists, the media and the general public. It was based on a couple of simple premises: Australia needed to improve and expand its science reporting, and it also needed a way for its best young scientists to present their work before an audience much broader than their peers.

Audio Content Trend.

In the week I launch SoundCloud at work (and have updated my own channel) to further distribute articles and content to a broader audience, I found it fascinating there was this call for action regarding TV descriptions. Audio content requests are growing. What happened to visual?

Senate Calls For TV Audio For Blind People

The Australian Senate has supported a motion which could force television stations to introduce audio description services for blind and vision impaired people. “Audio description describes actions, gestures, scene changes and facial expressions for those with no or low vision during pauses in dialogue,” Senator Siewert said.

“Currently the ABC, SBS, Foxtel, and the commercial free-to-air television networks provide no audio description in Australia. With approximately 350,000 people in Australia who are blind or have low vision, this is simply not good enough.

The Public Interest Advocacy Centre (PIAC) represented Vision Australia in the complaints and said the organisation was asking for a minimum of 14 hours of audio described content per week on each channel named in the complaint. “The technology and accessible content exists, and it has already been successfully trialed on the ABC in 2012, so we are calling on the other Australian broadcasters to take this important, permanent step towards equality now.

An example: 

Frozen – Trailer with Audio Description:

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