CHARLIE-HELEN ROBINSON ON-AIR; DRIVE TIME TARGETING OVER 50’S
With Michael Smyth
WELCOME.
It’s social media; to be private or not?
A hairy question; like this trend (please let the fad be gone before our Australian summer), women are posting photos of their hairy legs. Perhaps similar to the beard trend, planking… it’s a bit of community fun that encourages others to join in. Social media loves sharing this stuff.
We say “don’t post it publicly if you don’t want others to see”. But how do we stop them? Then we talk about “profiling” and maintaining our reputation for when a recruiter checks out our profile. Catch 22 anyone?
Hairy topic indeed.
Caller asked “How do we clean up our social media profiles?”
Charlie’s response “With difficulty”. Focus on a set number of platforms and keep working them – remember your keywords, stay true and Google will eventually drop off/bury the old stuff. If an employer doesn’t like, or likes, the tone of your opinions when they Google you (which they will) then you will/won’t get the job anyway.
Children online; Another big can of worms. But it’s one we can fix.
Keeping children safe is a responsibility for parents sure, but it is also good for children to understand basic rules. A little like they understand not to go with strangers into a car because we have drummed it into them over the years, they need to learn simple things like not to friend people they don’t know on Facebook.
Harder to enforce this on platforms like Instagram and Twitter where “anyone can follow”. And what about the next social media platform that is released and they are on before you know it?
A consistent message about simple online privacy and security practices will go a lot further than banning children from one single social media site like Facebook. That said, there are enough cases to show the need for caution.
DANGERS:
Identity Theft: Scammers steal personal information.
Blemished Reputation: Employers use sites like Facebook to research candidates.
Outrageous Spending: Don’t spend money on Facebook games.
Sexual Content: Doesn’t matter how old you are, you can receive a “how are you in bed” type quiz on your wall.
Predator Activity: Predators pose as children, young men, women etc on Facebook.
HOW TO PROTECT:
Honest Conversation: Don’t scare them, just make them aware of the risks.
Use Privacy: Set your kids profile to private, this means that only approved friends can view your child’s information.
Friend Them: Create your own profile and become your child’s friend.
EXPLANATIONS, WHAT IS:
Hashtag; a word or phrase preceded by a hash sign (#), that is used on social media sites such as Facebook, Instagram and Twitter to identify messages on a specific topic. The #hashtag words allow for easier searching of topics. A hashtag could be a single word, an acroynm, a made up campaign style word or catchy phrase that you wish to promote and become associated with. Hashtags are also used to promote locations eg #oma #givingback #adelaide #myfavouritestate
Hashtag apps:
https://tagboard.com/ (monitor)
https://hashb.ag/ (sell stuff)
Klout: Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. www.klout.com
Mine is currently 66. I have previously reached 69.
Charlie-Helen Robinson 