What a META year we’ve had!
Actually I meant MEGA but Meta got in the way. Hey, I like a company who, during a crazy shit storm, rebrands, relaunches and announces major developments. And why not? It’s a distraction, good for publicity and keeps us on our toes. But then when haven’t we talked about Facebook these past 20 years? Why let a silly pandemic get in the way (joking).
As we wait in anticipation to see what Meta brings into our world that is useable to the everyday user (I mean, have you bought your Google Glasses or AI interface gadgets yet? No, me either), let’s examine what might be in store in my usual predictions post.
Previous predictions list 2021; CALM | 2020; CURIOUS | 2019; CHILL | 2018; CONSUMERS | 2017; COMMUNITY | 2016; CRUSADE | 2015; CHUCKLE | 2014; CRUSADE | 2013; CONFIDENCE | 2012; CONVERSATION | 2011; COMMENCING
Charlie-Helen Robinson says…
It has to be said, the previous few years have flatlined because it’s been business as usual.
In a pandemic usual kind of way…
The “business as usual” ie the everyday street journo, is now a fully-fledged journalist with digital capabilities (Link to read) , the community communicators network, is now a fully operational emergency services unit (Link to flashback) and our service organisations are still keeping us in sh*ts and giggles plus inspiring outcomes that should be celebrated (Link to an old celebrated article).
On a broader front:
- America quieted down.
- England turned to the NHS.
- New Zealand frowned and locked down.
- Australia split into states and forgot the Nation.
Social media land has been the worst, as the worst in human nature has come to the fore on one hand, and yet on the other, it has also been the most reliable for quick news information.
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Going forward, I see the community shutting out the naysayers and a return to sanity. We humans have a way of self-moderating and retaining order. NB I do tend to say this a lot though as I am the eternal optimist.
Behind the scenes, the emerging thrust is interaction and engagement.
No longer satisfied with passive watching and sharing (even though this led to spending – or rather spending based on decisions made after researching online), participation is what it will all be about going forward from 2022.
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From apps that connect, to content to entice. Action will speak louder than words. All that good hype is about to come to the fore. Especially with Meta on our heels.
Have you noticed how many Digital Engagement Lead roles are advertised lately?
It’s like everyone wants a piece of me (don’t fret boss, I’m staying).
There are employees out there for every target audience – and then there are those of us who are experienced enough to immerse into any scenario and have a good go.
Demonstration and being on brand, letting people in behind the scenes, and opening the doors to a new reality. That’s what this next stage will be.
Digital engagement is the process of interacting with potential and existing customers through various digital channels to build your relationship with them.
So, the influencers are here to stay – they may be encouraging you to buy that dress, or event better simply taking you on a guided tour from your loungeroom, because, let’s face it, travel will be significantly reduced, and we’ll need the entertainment, not the dress.
Quick Google search: What is a digital engagement lead?
The Digital Engagement Lead supports all projects of other team members, which involves digital channels. They are responsible to strategically plan (activities & resources), execute and roll out of digital activities that support global and local business strategies.
The Digital Engagement Lead oversees social media strategies, management, and advertising. They oversee email marketing strategy, creation, and distribution. Content creation for social media channels, websites, advertising, newsletters, organisational materials, and presentations to include graphics, videos, photography, and copywriting.
Companies are still grappling with how we fit into the scheme of things. It’s like they want us, but are still nervous that this “thing” has a skill set all of its own.
The best way to let digital engagement work, is to let us do our thing (with etiquette of course). For some, this is easy. Think “I have a profile. I sell my posts as endorsement – or, I have a company – I sell my products through the power of positive persuasion”. But what happens when that free spirit goes behind a corporate wall. Different story.
Anyway, I'm off track.
The journey continues through a million and one challenges, within a pandemic, where digital is at its height and need to stay relevant, nimble and in tune.
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And what does digital need? Content.
1996. The quote “content is king” is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content.
As a futurist, you could say he was spot on. But we’ve been touting this saying out (and it’s been relevant to us) ever since.
2022. We are going to need to dig deeper.
Or we’ll be in the poo.
-Merry Christmas and Happy New Year
Christmas Poems
(Time to insert 2021 – action required – no AI)
2015: https://charliehelenrobinson.com/2015/12/13/christmas-december-2015-the-f-word/
2013: https://charliehelenrobinson.com/2013/12/18/christmas-greetings-heres-a-moment-in-time/
2012: https://charliehelenrobinson.com/2012/12/05/to-all-my-friends-who-are-so-dear/
2011: https://charliehelenrobinson.com/2011/11/29/joy-harmony-and-love-at-christmas/
Charlie-Helen Robinson 
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